The Circle of Marketing

People buy solutions to their problems, not products. They act to fulfill their needs, and in doing so, they seek products that will deliver the greatest benefits.

 

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Good Marketing Planning

Good marketing planning helps organizations better understand the key benefits customers seek as well as create products that will provide greater value for one’s money.

 

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Who Needs Marketing?

Profit and non-profit organizations alike need good marketing strategies to achieve success on the market!